Leave a Lasting Impression with a Custom Sticker

Promotional stickers have been a form of marketing since the 1800s. Of course, they have heavily evolved and come a long way since the days of large, white rectangles that were applied to bumpers. Nowadays, custom stickers come in a wide range of shapes and sizes, and they can be applied to anything, from windows, walls and floors to phones and even people. Whatever your mind can dream up, it can be made – which is only one reason stickers are such a powerful marketing tool. Keep reading to find out why custom stickers are right for your business.

Your Brand Stands Out with Custom Stickers

There’s no denying that online marketing is effective and should be utilized for businesses. However, it’s extremely crowded online and it’s being overly saturated to the point where the audience is developing ad blindness. Unless your ad literally pops in their face; they skim over it. Plus, most platforms require you to pay to play.

A huge advantage to investing in custom stickers is that they help you stand out from other brands. While the competition is paying more money to grab online attention, you can make a personal connection in the real world. This is your chance to strike up conversation. Tell others about your company and your brand. Give them your personal story, then hand them a custom sticker to remember you.

Everyone Loves Custom Stickers

How many of you can honestly say you didn’t have a sticker fetish growing up? People love stickers for tons of reasons. Whether it’s our inner child wanting to look at the colorful design or our adult-self wanting gratification. Some people love stickers because they support a cause or another business that they feel passionate about and they want to let the world know their name.

Regardless of the reasons, custom stickers are effective, and people like them. If your stickers are creative, attractive, and offer what your prospects and customers want, then they’ll be sticking them on anything and everything they own, especially since they have a high perceived value.

Custom Stickers are Cost-Effective and Allow for Creativity

As mention earlier, when compared to digital ads and other promotional mediums, stickers are highly cost-effective. Not only is the investment cost-effective in terms of money, but the way they are perceived by prospects and clients makes them invaluable. When someone is given a personal item, such as a custom sticker, their defenses are lowered. Making for a great business interaction!

Additionally, custom stickers allow for tons of creativity. Create a sticker that is solely your design and make people want to ask questions. Have a funny tagline? Use it. Have a graphic image in your head? Design it.

Increase Other Marketing Efforts with Custom Stickers

You’re not operating a business without a marketing plan, and you’re marketing plan consists of several outlets. Custom stickers can significantly increase the effectiveness of additional marketing campaigns.

• Build an online subscriber list by offering people a free sticker for their email address
• Increase open rate of direct mail by including visible custom sticker
• Add QR codes to stickers to increase awareness of online campaigns
• Increase word of mouth with creative designs and slogans

At icustom, we make the process easy. Pick the product, design from scratch or choose a template, and have it delivered or pick up at one of our six Bay area locations. We offer one color stickers and full color stickers for any design you can dream up! Browse our locations or request a quote online to get started with your custom sticker order.